Research Publications

List of Research publications by the College Faculty:

 

List of  Research paper publications submitted  

International Peer reviewed Papers:  57

  1. Deekshika. B, Praveena Lakshmi.B, Hemanth Singulari and M.K.Sukumaran (2015)” Estimation of ascorbic acid content in fruits and vegetables from Hyderabad, India –A theoretical assessment of Vitamin C activity” International Journal of Current Microbiology and Applied Sciences Vol4(1) pp.96-99
  1. G.S.V.R.K.Choudary, A. Mahesh Kumar, M. Chaitanya Varma, , P.Prameela and K.H.Rao (2014) “Effect of Nd 3+ on electrical resisitivity and dielectric properties of Nickel-Zn Ferrite” published in Indian  journal of Research in Pharmacy and Biotechnology.Issue 1;pg 36-41..

 

  1. Kavitha Lal (2014) “A study on financial performance in relation with CSR of select BSE listedcompanies” International Society for Green, Sustainable Engineering and Management ,Vol1(14) November pp:61-70.
  1. K.Sreelatha Reddy (2014) “ Trends in FDI inflows into India – A study of power sector”,TRANS Asian Journal of Marketing and Management Research, Vol3,(9)14-29

 

  1. Ramesh Kumar K,Sneha Xiavour,Swarna Latha , Vijaya Kumar and Sukumaran (2014) “Anti-Human IgG-Horseradish peroxidase  conjugate preparation and its use in ELISA and western blotting experiments” Journal of Chromatography Separation Techniques,Vol 5(1) 1-20.
  1. Yathapu Srinivas Reddy , Aparna.Y, B.A.Ramalakshmi and B.Dinesh Kumar (2014)  “ Lead and trace element levels in placenta, maternal and cord blood: A cross sectional pilot study” Journal of Obstetrics ,Gynaecology and Research,Vol 40,(12) : 2184-2190.

 

  1. B.Srinivas and P.Naga Padma (2015). “Screening of Diverse sucrose rich cheaper sources for dextran production by Weissella confusa using Plackett-Burman design”. International journal of technical Research and Applications. Vol 3(1):88-90 Impact factor 4.395

 

  1. P.Naga Padma ,A .Bhaskar Rao and Gopal Reddy (2014) “ Effective screening of  carbon and nitrogen substrates by Placket-Burman design for  production of Vancomycin by Amycolatopsis orientalis” Asian  Journal of Biochemical and Pharmaceutical research Issue 3 (vol.4) pg:200-208. (Impact factor 2.56)  
  1. Y.Aparna, Lalitha Narayanan & J.Sarada (2014). “Quorum quenching ability of dietary spice Cinnamomum verum on pathogenic bacteria”, International Journal of Pharmacuetical Sciences and Research, Vol.5 (12) : 5216-5223 December issue (Impact factor 2.44).

 

  1. Ramprasad D, Sahoo Debasish, Bhattar Sreedhar (2014) “Post Harvest food Spoilages, the factors affecting them and control” International Journal of Multidisciplinary Research and Development 1(5):190-194.

 

  1. K Anuradha, P Naga Padma, S Venkateshwar and Gopal Reddy (2014)  “Effect of physical factors on pellet morphology of Aspergillus awamori MTCC 9166 and polygalacturonase production”.Biocatalysis and Agricultural Biotechnology,3:271-274 (SNIP- 0.86).
  1. B.Dinesh,Beerbin Yadav ,R. Deepak Reddy ,A.Sai Padma and M.K.Sukumaran (2015) “ Determination of Ascorbic acid content in some Indian spices” International Journal of Current Microbiology and Applied Sciences Vol4(8) pp.864-868.
  2. R.Anup,P.T.Sainath ,S.Padma and M.K.Sukumaran ( 2015) “ In vitro Cytotoxic activity of methanolic extract of Parthenium hysterophorus flowers on MCF-7 and HeLa cell Lines” International Journal of Current Microbiology and Applied Sciences Vol4(8) pp.710-715.

 

  1. Shaik Arshad,P.S.S.AshwinKumar,D.Rajani and M.K.Sukumar ( 2015) A study on fluoride levels in Borewell water of Nalgonda District,Telanga,India”. International Journal of Current Microbiology and Applied Sciences Vol4(8) pp.323-328.
  1. Trupthi Despande ,A.Sai padma,M.K.Sukumar and D.Rajini (2015) “Enzymatic activity levels of lipoxygenase (LOX) in germinating green gram seeds (Vigna radiate). ” International Journal of Current Microbiology and Applied Sciences Vol4(8) pp.621-628.

 

  1. A.Sai Padma, T.Sandeep Prasad ,D.Rajani, and S.Vanitha (2015) “Effect of estradiol -17β on arachidonic  acid metabolism in sheep uterus : invitro studies” Journal of Biotechnology and Biochemistry,Vol.1(5) pg.34-40.
  1. Yathapu Srinivas Reddy , Aparna.Y, B.A.Ramalakshmi and B.Dinesh Kumar (2014)  “ Lead and trace element levels in placenta, maternal and cord blood: A cross sectional pilot study” Journal of Obstetrics ,Gynaecology and Research,Vol 40,(12) : 2184-2190.

 

  1. K Anuradha and  P. Naga Padma (2015)  “ Bacterial isolates for polygalacturonase production from diverse sources”  International journal of Scientific Progress and Research Vol 10, 110 -113 (Impact factor 1.82).
  1. P. Naga Padma, K.Anuradha & K. Divya (2015) “Comparision of potency of antifungal action of dandruff shampoos and different plant extracts” International journal of Medical research and Health Sciences.  Vol 4, 327-331 (Impact factor - 0.51).

 

  1. K. Divya and  P.Naga Padma (2015)  “ Psychrophilic yeast  isolates for cold-active lipase  production” International journal of Scientific Progress and Research Vol 10 (2), 93-97 (Impact factor 1.82)
  1. B.Srinivas and P.Naga Padma (2015). “ Studies on food grade dextran by Weissella confusa for idli batter leavening”. International journal of Scientific Progress and Research Vol 12, 42-45. (Impact factor 1.82).

 

  1. P.Naga Padma ,A .Bhaskar Rao and Gopal Reddy (2015) “ Selection of macronutrients and vitamins for vancomycin production by Amycolatopsis orientalis using Placket-Burman design.” European journal of  pharmaceutical and medical research. 2(3) 737-745.
  1.  K.Divya and P.Naga Padma  (2015) “ Use of Plackett-Burman Design for rapid screening of diverse raw pectin sources for cold-active polygalacturonase and amylase production by Geotrichum sp.” International Journal of Current Microbiology and Applied Sciences ,Vol4(6) pg.821-827.

 

  1. Hemanth.S and Sukumaran M.K (2014) “Milk adulteration in Hyderabad, India – A Comparative study on the levels of different adulterants present in Milk “ Journal of Chromatography separation techniques, Vol 5(1): 1-3.
  1. D.Sarika ,P.S.S .Ashwin Kumar ,Shaik arshad and M.K.Sukumar (2015) “ Purification and Evaluation of Horseradish peroxidase activity” International Journal of Current Microbiology and Applied Sciences,Vol 4 (7) pg.367-375.

 

  1. K.Sreelatha Reddy and L.V.Kamala devi (2015) “Effect of Transition to IFRS on selected items of consolidated income statement –a study on Dr.Reddy Labs”,Osmania Journal of International Business Studies,Vol.X(no1) pg.139-148.
  1. Ankita Nagra (2015) “ Social Media Marketing –a study on Face book “ International Journal of Exclusive Management Research,Vol 5(3) pg1-12.

 

  1. Uma Jayender (2015) “ Implications of IFRS on FII investments in INDIA: a study on select few companies Osmania Journal of International Business Studies,Vol.X(no1) pg.178-196.
  1. Mr. Thirmal Rao,(2015) “IFRS -A comparative analysis of IAS -16 with AS – 10, Study on Wipro Limited” ”.  Osmania Journal of International Business Studies. ISSN: 00973-5372, Vol.No.X, Bi annual, Jan – June, pp.178-186.

 

  1. Laxminadh,M., GSRKV Choudary,Dr.Padmaja Rani, Ch Sivasankar rao and Ravi Kumar,G. (2015) “ Influence of chelating agent (PVA & PEG) on the microstructure and magnetization of Ni-Zn nanoferrites” International Journal of recent advances in multidisciplinary research,Vol 02, (8) pg.0631-0636.

 

  1. M.Suvarchala Rani (2015) “A study on social values, individual attributes and phases of entrepreneurial activity : India vs. Other Geographical  regions”  International journal of Research in Computer application and management , Vol 5,(11) pg 52-56.
  1.  Y.Madhuri Srinivas (2014) “ A study on work-life balance in different professions: Issues and challenges” International journal of Economic and Business review, vol 2 (9) pg 50- 56.

 

  1. Y.Aparna and J.Sarada ( 2015) “ Quorum quenchers –Past, present and future of this novel therapeutics” World journal of Pharmacuetical and life Sciences, Vol 1(3) pg 108-128.
  1. B.Srinivas and P.Naga Padma (2015) “Effect of process parameters on dextran production by Weissella confusa”, International journal for Research in Applied science and Engineering technology, Vol 3(11) pg 373-377.

 

  1.  B.Srinivas and P.Naga Padma (2015) “Secondary screening of various cheaper nutrients for dextran production by Weissella confusa usingPlackett-Burman design”, International journal of science, environment and technology,Vol 4,(6) pg 1666-1673.
  1. M. Suvarchala Rani (2015) “ A study on emotional intelligence and locus of control of teachers in relation to their work commitment” International journal of Business Quantitative Economics and Applied Management Research, Vol 1,pg 104-110.

 

  1. K.Divya and P.Naga Padma (2016) “ Screening of diverse organic and inorganic nitrogen sources  for cold active polygalacturonase and amylase production by Geotrichum sp. Using Plackett-Burman design” International journal for Technological Research in Engineering, Vol 3(5),pg 875-878.
  1. Anuradha .K, Naga Padma .P, Venkateshwar .S, and Gopal Reddy ( 2016) “ Mango juice clarification with polygalactouronase  produced by Asperigillus awamori MTCC 9166- Optimization of conditions” International Food Research journal , Vol 23 (1) pg 147-151.

 

  1. Sarada J and  UmaKranthi .D (2016) “ Anti quorum sensing potential of Moringa oleifera  seed extract “ International journal of Pharmacy and Pharmaceutical Sciences,Vol 8(1) pg 76-82.

 

  1. S.Shalini Devi ,Y.Sreenivasulu and K.V.Bhaskara Rao (2015) “ In vitro Antagonistic Activity of Trichoderma isolates against phytopathogenic fungi Fusarium oxysporum f.sp lycopersici (Sacc.),Journal of pure and Applied Microbiology ,Vol 9(3) pg 1-6
  1. Dr.Kavitha Lal ( 2015) “ Effects of Ethical behavior on Corporate performance” ,CLEARIJRMST ,Vol05(10) pg

 

  1. Ankit Nagra and G.Kalayani ( 2015) “Talent management - a paradigm shift” International journal Business quantitative economics  and applied management research ,vol1(Dec)184-189.
  1. M.K. Sukumaran,A.Sai Padma,,S.Vanitha ,D.Rajini and S.Padma (2016) Frequency of ABO and Rh Blood groups among high schoolchildren of Alwal ,Secunderabad,Telangan,INDIA ,IOSR Journal of Dental and Medical Sciences ,Vol 15(1) ,pg47-49.

 

  1. M.V.S.Mahendra and Seema ghosh ( 2016) “Financial inclusion and women empowerment –A study on SHG intervention of women in Mahaboobnagar,International Journal of Microfinance,Vol2,(1) ,pg 1-10.
  1. M.Suvarchala Rani  (2015) “ A study on social values,individual attributes and phases of entrepreneurial activity : India vs . other geographical regions”,Published in International journal of research in computer applications and management,Vol5,(11) ,Pg 52-55.

 

  1. B.Srinivas and P.Naga Padma ( 2016) “ Statistical optimization of media components by response surface methodology for dextran  production “International journal of science and applied research ,Vol3(2) ,Pg 47-57.
  1. K.Sirish and P.Naga Padma ( 2016) “ Screening of lipolytic bacteria from diverse sources “International journal for technological research in Engineering ,vol3(5) pg 1067-1069.

 

  1. S.Anju and J . Sarada ( 2016) “ Quorum sensing inhibiting activity of Silvernano particles synthesized by Bacillus isolate” International  Journal of Pharmacy and Biological sciences,Vol6;(1) pg 47-53.
  2.  

National Peer reviewed Papers: 13

  1. K Anuradha, P Naga Padma, S Venkateshwar and Gopal Reddy (2014) “Selection of nutrients for polygalacturonase production by   Aspergillus awamori MTCC 9166 using Placket-Burman design”,Indian journal of Biotechnology,vol13,October2014, pp502-507.
  1. Kavitha Lal (2013) “A study of comparative analysis of select private and public banks in India”,Published in The journal of Indian management (ISSN: 2249-7803) ,Vol.4:15-21.

 

  1. M.Suvarchala Rani (2015) “ Emotional Intelligence –A model for effective Leadership,Competency and Career Growth”, Indian Journal of science and technology,Vol8 (S4) 240-246
  1. Kavita lal (2015) “ Non –performing assets the challenges faced by Indian Banks” IGNITE Vol.01,(01) 372-380.

 

  1. M.Suvarchala Rani  (2015) “ Role  of Commercial Banks in promoting rural entrepreneurship in India” IGNITE Vol.01,(01) 372-380.
  1. Uma Jayender (2015) “Trends in FDI and the transformation of services sector in India” Inspira-Journal of Modern management & Entrepreneurship ,Vol05,(02) pp:250-260.

 

  1. Mrs. JVR.Gitanjali and Mr. Srinivasa.P, “Synergies of E- Commerce”. Published by Annequest- Dec.2014. ISSN: 2321-3043, pp.37-51
  1. Dr.K.Sreelatha Reddy and S.Jayalaxmi, “A comparative Study on traditional and online shopping”. Annequest- Dec.2014. ISSN: 2321-3043, pp.37-51.

 

  1. Y.Suresh (2015) “ Agnipuranastha prasastham” published in Sanskrit vanee ,vol.2.pg7.(ISSN N0.2349-0586.

 

  1. Sandhya Das (2015) “ Akhila bharatiya vigyapan aur vyavasaik hindi” published in Abhivyekthi .

Articles: 6

  1. C.Kameshwari (2014) “Bhakti –ek parichy” published in Sri Ramadutam sirasa namami,
  1. D.G.MeenaRani (2014)“Endaromahanubhavulu” published in Viswahindu/pusham, p.no.36.

 

  1. D.G.Meena Rani (2014) “Bharathavani lo stri” published in Sri Ramadutam,April .pg.no.10-12.
  1. D.G.Meena Rani (2014) “Dharmavarthani kannaki” published in Viswahindu/Sravanam,.pg.no.24.

 

  1. C.Kameshwari  “Nag devatha – ek avismrith ghatana” published in Sri Ramadutam , Vol1 issue 11 pg 29-32. November,2014.
  2. C.Kameshwari “Bhagavan-ek viswas” published in Sri Ramadutam , Vol1 issue 11 pg 31-31. December ,2014

Conference proceedings  International: 20

  1. C. Kameswari ,(2015) “Vaishveey sandarbh mein Bharateey samskruti-samkaaleen prashn” Internatinal  seminar organized by Sahityik sanskrutik shodh sanstha,Mumbai and Ayodhya shoha Sansthan,Ayodhya at  Department of Hindi,P.R. Governament college ,Kakinada,:117-200.
  1. Parveen Sultana Khan , ”Ethics in HRM in relation to small and tiny industry in the Indian context ”published In SDMIMD – proceedings on 2nd International conference on Managing Human resource at the work place.(ISBN No.978-81-922146-528).

 

  1. Ankita Nagra ,Ajitha .P.V ,”Work life balance –A study on working women in educational institutions”published In SDMIMD – proceedings on 2nd International conference on Managing Human resource at the work place.(ISBN No.978-81-922146-528).

 

  1. K.Neelavathi (2014) “ An overview of talent Management –a study on APPLE company” published in Global Business :opportunities & challenges ,Vol:III,pg no.414-417.(ISBN978-81-910003-0-14)
  1. R.V.Kamala Devi (2014) “ IFRS: issues and challenges in banking industry” published in Global Business :opportunities & challenges ,Vol:II,pg no.175-181.(ISBN978-81-910003-0-14)

 

  1. Uma Jayender and N.Padmalatha (2014) “ An overview of global tax havens a study on BRICS” published in Global Business :opportunities & challenges ,Vol:II,pg no.175-181.(ISBN978-81-910003-0-14)
  1. B.Divya Rekha and Mrs Jayalaxmi (2014) “ E commerce and its security issues” published in Global Business :opportunities & challenges ,Vol:II,pg no.598-604.(ISBN978-81-910003-0-14)

 

  1. Ankitha Nagara ,P.V.Ajitha and Parveen Sultana Khan (2014) “Portfolio management –a risk management stratergy ( a comparative study of performance of securities of ICICI,HDFC,ITC and WIPRO) published in Global Business :opportunities & challenges ,Vol:I,pg no.253-263.(ISBN978-81-910003-0-14)
  1. J.V.R.Geetanjali (2014)” Global trends in Medical tourism –the road ahead” published in Global Business :opportunities & challenges ,Vol:I,pg no.327-334.(ISBN978-81-910003-0-14)

 

  1. K.Sreelatha Reddy and Jyothi Mehra (2014) “ Role of BRIC countries in the global economy opportunities and challenges” published in Global Business :opportunities & challenges ,Vol:I,pg no.335-339.(ISBN978-81-910003-0-14).
  1. Seema Ghosh (2014) “ Non tariff measures in INDIA’s exports to European union” published in Global Business :opportunities & challenges ,Vol:I,pg no.340-350.(ISBN978-81-910003-0-14).

 

  1. G.Mahesh Kumar , S.Ramachandram and Jayadev Gyani (2015) “ Randomized algorithm for trust model in Grid computing using GridSim components” published in proceedings of international advance computing conference IACC -2015.pg.936-941.
  1. K.S.Rao ,GSVRK Choudary,K.H.Rao,Ch.Sujatha (2015) “Structural and Magnetic properties of ultrafine CoFe2O4 Nanoparticles” Published in Procedia Materials Science  as  proceedings  of 2nd International  Conference  on Nanoparticles and technologies (CNT2014).pg.1-9.

 

  1. M.Suvarchala  Rani ( 2015)  “ Balanced  score card as an organizational performance measurement  tool at a consultancy firm : A case study” published in 4th International conference on Managing Human Resources at the work place pg 1-8, ISBN: 978-93-83302-07-9.
  1. Miss.K.Sandhy Das (2016) “Folk literature :  global perspective (FLGP -2016)” published in Loka sahitya vaishvik paridrushya (ISBN: 978-81-923487-4-2)
  2. Ms.Madhuri Mathur ( 2015) “Ramayana-An Indian worldview”published in International Ramayana Conference,organized by IBA Bangalore & AIMS International (ISBN: 978-1-943295-03-6)
  3. Dr.C.Kameshwari & K.Meena Rani (2015) “Ramayana- A hand book of Management” published in International Ramayana Conference,organized by IBA Bangalore & AIMS International (ISBN: 978-1-943295-03-6)
  4. Dr.C.Kameswari (2016) “Lok sahitya –muhavare,lokokitiya , paheliyan” published in

Proceedings of Three days international interdisciplinary conference in Hindi,Marathi,Urdu and English on Folk literature :global perspective ,Organized by SRTM university,UGC Pune
( ISBN: 978-81-923487-4-2).

  1. Ms. M.Anila (2016) “Role of folk songs and  culture in the formation of Telangana State”

Published in proceedings of Three days international interdisciplinary conference in Hindi,Marathi,Urdu and English on Folk literature :global perspective ,Organized by SRTM university,UGC Pune.( ( ISBN: 978-81-923487-3-5).

  1. Mr.Kishore Kumar Gopoji (2016) “Folk saints in Folk Christianity” Published in

proceedings  of Three days international interdisciplinary conference in Hindi, Marathi,Urdu and English on Folk literature :global perspective ,Organized by
SRTM university,UGC Pune.( ( ISBN: 978-81-923487-3-5).

Conference proceedings National:  19

  1. V.Selva Kumar ( 2014) “ A study on the influencing students to join a particular college among the students in twin cities Hyderabad and Secunderabad” published in Book “ Recent Developments on statistical theory and practice”,Editor Dr.J.Subramani, Bonfring, Pondicherry University:pp149-157 ( ISBN No 978-93-83459-13-1)

 

  1. Bhaskar. N (2015) “IT and e commerce trends” published in Recent trends in commerce and Management: Opportunities and Challenges ISBN: 978-93-65101-03-08.
  2. S.R.Subba Rao and Y.Madhuri Srinivas “ Entrepreneurship development in India retail sector:a study of business models in the global context” Published in proceedings of  Managing change in Business & Economy; (30th june 2015) ISBN no: 978-93-5174-685-0.
  3. Prof.Y.Ashok and   S.V.Subba Rao  (2015) “Merger of two associate banks with State Bank of India: Impact analysis” published  in proceedings of  IGNITE –a national level seminar on Challenges and opportunities for growth of Indian Financial Sector., Vol no.1 ,pg,474-487.(ISSN:2394-269X).
  4. M.V.S.Mahendra  and  Sivarama Naidu   ( 2015) “ Comparative  study of stock exchanges of BRIC economies”  published in   proceedings of Business dynamics – A paradigm shift in policies for sustainability ,pg.209-216. ISBN: 978-93-85506-03-1.        
  5. M. Suvarchala Rani (2015)A study on emotional intelligence of teachers and their effectiveness” published in proceedings of Emerging issues in teacher education, pg 136 – 139, ISBN : 978-81-928910-2-6.
  1. Kavitha Lal and S.R.Subba Rao (2015) “ Do stock markets contribute to economic growth : An exploratory study” Published in  proceedings of  Business dynamics – A paradigm shift in policies for sustainability ,pg.209-216. ISBN: 978-93-85506-03-1
  2. M. Suvarchala Rani (2015) “ A study on Human capital trends, challenges and capability gaps: India vs Other Geographical regions “ Published in proceedings of  Business dynamics – A paradigm shift in policies for sustainability , vol 1 pg.183-190. ISBN: 978-93-85506-03-1.
  3. Prof.Y.Ashok and   S.V.Subba Rao  ( 2015) “ Passengers cars in India: marketing strategies of companies” Published in proceedings of thir national conference on Contemporary issues in marketing,Finance ,HRM & IT, pg 145-152 . ISBN: 978-93-85506-01-7.
  4. Dr.K.Sreelatha Reddy  & Ms.Jaya Lakshmi (2015) “Influencing factors and its impact on Online shopping behavior of consumers-a study”published in proceedings of  National seminar on Business Dynamics – A Paradigm shift   organized by St.Mary college Hyderabad ( ISBN:978-93-85506-048)
  5. Dr.K.Sreelatha Reddy and M.V.Sivaram Naidu ( 2015) “Financial inclusion for sustainable development and relevance of JAM/Trinity” published in proceedings of  National seminar on Business Dynamics – A Paradigm shift   organized by St.Mary college Hyderabad ( ISBN:978-93-85506-048).
  6. Dr.K.Sreelatha Reddy (2015) “Carbon credit trading-progressive stride towards better environment” published in proceedings of  National seminar on Business Dynamics – A Paradigm shift   organized by St.Mary college Hyderabad ( ISBN:978-93-85506-048).
  7.  Dr.K.Sreelatha Reddy (2015) “Green marketing – consumer buying behavior towards green products-a study” published in proceedings of  National seminar on Business Dynamics – A Paradigm shift   organized by St.Mary college Hyderabad ( ISBN:978-93-85506-048).
  8. Ms.Umajayender ( 2015) “Role of Stock market in the growth of Indian economy” published in proceedings of  National seminar on Business Dynamics – A Paradigm shift   organized by St.Mary college Hyderabad ( ISBN:978-93-85506-048).
  9. Ms.J.V.R. Geethanjali (2015) “Implication of M banking : a study on consumer perceptions” published in proceedings of  National seminar on Business Dynamics – A Paradigm shift   organized by St.Mary college Hyderabad ( ISBN:978-93-85506-048).
  10. . Ms.R.Anuradha & Ms.K.Swathi ( 2015) “Financial inclusion –a study on the role of Pradhan Mantri Jan Dhan Yojana” published in proceedings of  National seminar on Business Dynamics – A Paradigm shift   organized by St.Mary college Hyderabad ( ISBN:978-93-85506-048).

 

  1. Ms.R.Sreemathi (2015) “Cause related marketing stratergy-a study on selected private and public sector companies”  published in proceedings of  National seminar on Business Dynamics – A Paradigm shift   organized by St.Mary college Hyderabad ( ISBN:978-93-85506-048).
  2. Ms.Rachana Sarma & Neelavathi ( 2015) “A study on importance and barriers to FDI in India”published in Conference on emerging issues in global economy ,commerce and management: Challenges and stratergies for international competetiveness,Organized by MCC,Chennai.( ISBN: 978-93-81899-55-7).
  3. Dr.C.Kameshwari (2015) “Rahim ki sathsai mein  samajikchetana” published in Madhya Kaleen Bharatiya sahitya ki Muktak rachana  (ISBN: 81-7865-083-2)
  4. Dr.C.Kameshwari ( 2015) “ Vaishveey  snadharbh  mein bharatiya smaskruthi samakalein prashn,Published in Sahithya,Samaj thatha Samskruthi ke Samakalein Prashn ,pg 226( ISBN-978-93-81-980-28-6)
  5. M.Suvarchala rani and U.Devi Prasad ( 2015) “Linkage between ATMs ,Credit and debit cards and employee productivity: A  study  on Indian public sector Banks” published in BS publications ,Pg 48-58 ( 978-93-5230-096-9)

 

 International Papers published in 2014-15:

Deekshika. B, Praveena Lakshmi.B, Hemanth Singulari and M.K.Sukumaran (2015)” Estimation of ascorbic acid content in fruits and vegetables from Hyderabad, India –A theoretical assessment of Vitamin C activity” International Journal of Current Microbiology and Applied Sciences Vol4(1) pp.96-99.

G.S.V.R.K.Choudary,   M. Chaitanya Varma  and K.H.Rao (2014) “Effect of Nd 3+ on electrical resisitivity and dielectric properties of Nickel-Zn Ferrite” published in Indian  journal of Research in Pharmacy and Biotechnology. Issue 1;pg 36-41.

Kavitha Lal (2014) “A study on financial performance in relation with CSR of select BSE listedcompanies” International Society for Green, Sustainable Engineering and Management ,Vol1(14) November pp:61-70.

K.Sreelatha Reddy (2014) “ Trends in FDI inflows into India – A study of power sector”,TRANS Asian Journal of Marketing and Management Research, Vol3,(9)14-29

Ramesh Kumar K,Sneha Xiavour,Swarna Latha , Vijaya Kumar and Sukumaran (2014) “Anti-Human IgG-Horseradish peroxidase  conjugate preparation and its use in ELISA and western blotting experiments” Journal of Chromatography Separation Techniques,Vol 5(1) 1-20.

Yathapu Srinivas Reddy , Aparna.Y, B.A.Ramalakshmi and B.Dinesh Kumar (2014)  “ Lead and trace element levels in placenta, maternal and cord blood: A cross sectional pilot study” Journal of Obstetrics ,Gynaecology and Research,Vol 40,(12) : 2184-2190.

B.Srinivas and P.Naga Padma (2015). “Screening of Diverse sucrose rich cheaper sources for dextran production by Weissella confusa using Plackett-Burman design”. International journal of technical Research and Applications. Vol 3(1):88-90 Impact factor 4.395

P.Naga Padma ,A .Bhaskar Rao and Gopal Reddy (2014) “ Effective screening of  carbon and nitrogen substrates by Placket-Burman design for  production of Vancomycin by Amycolatopsis orientalis” Asian  Journal of Biochemical and Pharmaceutical research Issue 3 (vol.4) pg:200-208. (Impact factor 2.56) 

Y.Aparna, Lalitha Narayanan & J.Sarada (2014). “Quorum quenching ability of dietary spice Cinnamomum verum on pathogenic bacteria”, International Journal of Pharmacuetical Sciences and Research, Vol.5 (12) : 5216-5223 December issue (Impact factor 2.44).

Ramprasad D, Sahoo Debasish, Bhattar Sreedhar (2014) “Post Harvest food Spoilages, the factors affecting them and control” International Journal of Multidisciplinary Research and Development 1(5):190-194.

K Anuradha, P Naga Padma, S Venkateshwar and Gopal Reddy (2014)  “Effect of physical factors on pellet morphology of Aspergillus awamori MTCC 9166 and polygalacturonase production”.Biocatalysis and Agricultural Biotechnology,3:271-274 (SNIP- 0.86)

Madhuri Srinivas( 2014) “ A study on work life balance in different professions: issues and challenges,International Journal of Economic and Business Review,Vol 2,issue 9,September, pg: 52-56.

Dastagir, Sindhu Sameera and P.Naga Padma (2014) “Studies on immobilized yeast for decolorization of Azo –dyes” International Journal of Scientific & Technology Research Vol:3,issue 4 April ,pg.182-185. (impact factor 0.67)

B.Srinivas and P.Naga Padma (2014) “Screening of diverse organic,inorganic and natural nitrogen sources for dextran production by Weissella sps using placket –burman design” International Journal of Scientific & Technology Research Vol:3,issue 4 April ,pg.234-237. (impact factor 0.67)

K.Divya  and P.Naga Padma (2014) “ Yeast isolates from diverse sources for cold active polygalacturonase and amylase production” International Journal of Scientific & Technology Research Vol:3,issue 4 April ,pg.144-148. ( impact factor 0.67)

B.Srinivas and P.Naga Padma (2014) “Screening of diverse micronutrients and macronutrients for dextran production by Weissella sp using Placket-Burman design”International Journal of Scientific and Research publications,Vol.4,Issue 5,May2014.pg:1-5.(impact factor 1.54)

N.V.Ramakanth,K.Anuradha and P.Naga Padma (2014) “ Alkaline  polygalactouronases from thermotolerant pectinolytic bacteria from diverse sources” International Journal of Scientific and Research publications,Vol.4,Issue 5,May2014,pg:1-3.(impact factor 1.54)

S.Uma Kranthi, Y. Aparna and Dr. J. Sarada (2014) “Biofilm  dispersal activity of DNase produced by Serratia sps YAJS” International Journal of Current Microbiology and Applied Sciences,Vol:3,Number 6, pg 839-849 ( Impact factor 1.594)

S.Uma kranthi and Dr.J.Sarada (2014) “ Quorum sensing inhibitory activity of Calotropis gigantean : a tropical Indian medicinal plant” International Journal of Pharmacognosy and phytochemical Research ; Vol:6(2) pg:299-307. (Impact factor 1.09)

Y. Aparna, S. Uma Kranthi, and J. Sarada (2014). “Syzygium aromaticum - A common food spice with potential Quorum quenching activity on Serratia  sps YAJS” International Journal of Current Microbiology and Applied Sciences. Volume 3 Number 7  pp. 93-102   (Impact factor 1.59).

S.Sudha Murthy, CH. Aparna Sharma, J.V Aaditya, J.Sarada (2014). “The role and significance of Immunohistochemical method in Oral Neoplasia” in International journal of Recent Scientific Research, Vol.5, Issue 6, pp.1108-1111, June, 2014 (Impact factor 1.13).

P. Prameela .A. Mahesh  Kumar, G.S.V.R.K. Choudary, K.H. Rao and V.R. Reddy (2014) “ Cation distribution in Ni-Cu-Zn nanoferrites from 57 Fe in-field Mossbauer spectra” Materials Research Bulletin,04,072. ( Impact factor 1.9).

G.S.V.R.K.Choudary, A. Mahesh Kumar, M. Chaitanya Varma, , P.Prameela and K.H.Rao (2013) “Contribution to analysis of CO/CU substituted Ni-ZN ferrites” published in Indian  journal of Material sciences.Vol2013,pg 7.

RamPrasad D, Debashish Sahoo and Bhattar Sreedhar (2014)  “ Microbiological examination food ”International journal of Scientific  Research journal. ( Impact factor 1.8651).

Madhuri srinivas  (2014) “ Emerging trends in Mobile marketing communication”Asian Journal of Multidimensional Research.Vol.3,Issue 8, pg.no.33-44.(impact factor: 4.7)

G.S.V.R.K.Choudary, A. Mahesh Kumar, M. Chaitanya Varma and K.H.Rao ,” Estimating the cation Distributions in Ni0.65-x,Zn0.35CoxFe2O4 ferrites using X-ray,FT-IRand Magnetization measurements” published in Physics Research International ,volume 2014,pg 1-9

K.Suresh Reddy, Kondal Reddy, Emily Rose, Habeebullah and B. Pratap. “ A comparative study of speed among soft ball players and base ball players of Hyderabad. International Journal of Health, Physical education and Computer science in sports. Vol No 15. P:663-664, (Impact Factor-0.624)

Seema Ghosh & MVS Mahendra (2014) “Self help groups and Women empowerment-the other side of the coin”  published in Journal of Global Management Outlook, Vol-1,Issue –5

K Anuradha, P Naga Padma, S Venkateshwar and Gopal Reddy (2014) “Selection of nutrients for polygalacturonase production by   Aspergillus awamori MTCC 9166 using Placket-Burman design”,Indian journal of Biotechnology,vol13,October2014, pp502-507.

Madhuri srinivas (2014)” Initiatives for green manufacturing in India” BVIMR management Edge ,Vol.7,No.2,pp78-85.

M.V .S. Mahendra( july-december 2014) “Macro Financial Risk –Astudy of select economic variables of BRICS Countries”Centre for Management Studies, JIS college of EngineeringKalyani,WestBengal.VolVII,No.2,pp23-34.

S. Anju, Srinivasa Rao Kondari, Dr.J.Sarada ( 2014). “Bioprocess of Silver extraction from used X-ray & MRI films”, Acta Biologica Indica, July issue.Vol 3 (1) 561-568

Kavitha Lal (2013) “A study of comparative analysis of select private and public banks in India”,Published in The journal of Indian management (ISSN: 2249-7803) ,Vol.4:15-21.

D.G.MeenaRani (2014)“Mudithal neervegarani vidya kalade “ published in Viswahindu ,September pp 32-33.

D.G.MeenaRani (2014)“Strila masam sravanam” published in Viswahindu ,August  pp 19-20.

C.Kameshwari (2014) “Bhakti –ek parichy” published in Sri Ramadutam sirasa namami,

D.G.MeenaRani (2014)“Endaromahanubhavulu” published in Viswahindu/pusham, p.no.36.

D.G.Meena Rani (2014) “Bharathavani lo stri” published in Sri Ramadutam,April .pg.no.10-12.

D.G.Meena Rani (2014) “Dharmavarthani kannaki” published in Viswahindu/Sravanam,.pg.no.24.

C. Kameswari ,(2015) “Vaishveey sandarbh mein Bharateey samskruti-samkaaleen prashn” Internatinal  seminar organized by Sahityik sanskrutik shodh sanstha,Mumbai and Ayodhya shoha Sansthan,Ayodhya at  Department of Hindi,P.R. Governament college ,Kakinada,:117-200.

Parveen Sultana Khan , ”Ethics in HRM in relation to small and tiny industry in the Indian context ”published In SDMIMD – proceedings on 2nd International conference on Managing Human resource at the work place.(ISBN No.978-81-922146-528).

Ankita Nagra ,Ajitha .P.V ,”Work life balance –A study on working women in educational institutions”published In SDMIMD – proceedings on 2nd International conference on Managing Human resource at the work place.(ISBN No.978-81-922146-528).

Mahesh Kumar and Jayadev Gyani “ A novel approach for mobile agent based trust model for cloud computing”-proceedings of International conference on Cloud computing 26-28 November,2013.( ISBN978-1-63041-906-6)

K.Neelavathi (2014) “ An overview of talent Management –a study on APPLE company” published in Global Business :opportunities & challenges ,Vol:III,pg no.414-417.(ISBN978-81-910003-0-14)

R.V.Kamala Devi (2014) “ IFRS: issues and challenges in banking industry” published in Global Business :opportunities & challenges ,Vol:II,pg no.175-181.(ISBN978-81-910003-0-14)

Uma Jayender and N.Padmalatha (2014) “ An overview of global tax havens a study on BRICS” published in Global Business :opportunities & challenges ,Vol:II,pg no.175-181.(ISBN978-81-910003-0-14)

B.Divya Rekha and Mrs Jayalaxmi (2014) “ E commerce and its security issues” published in Global Business :opportunities & challenges ,Vol:II,pg no.598-604.(ISBN978-81-910003-0-14)

Ankitha Nagara ,P.V.Ajitha and Parveen Sultana Khan (2014) “Portfolio management –a risk management stratergy ( a comparative study of performance of securities of ICICI,HDFC,ITC and WIPRO) published in Global Business :opportunities & challenges ,Vol:I,pg no.253-263.(ISBN978-81-910003-0-14)

J.V.R.Geetanjali (2014)” Global trends in Medical tourism –the road ahead” published in Global Business :opportunities & challenges ,Vol:I,pg no.327-334.(ISBN978-81-910003-0-14)

K.Sreelatha Reddy and Jyothi Mehra (2014) “ Role of BRIC countries in the global economy opportunities and challenges” published in Global Business :opportunities & challenges ,Vol:I,pg no.335-339.(ISBN978-81-910003-0-14).

Seema Ghosh (2014) “ Non tariff measures in INDIA’s exports to European union” published in Global Business :opportunities & challenges ,Vol:I,pg no.340-350.(ISBN978-81-910003-0-14).

K.Vasudeva Rao and K.Suvarchala Rani ( September 2013) “ TQM tools to enhance quality in Higher education” published in Book “Quality Initiatives in Higher education - exploring  new frontiers “ Publisher Semmoodhai Pathippagam.pp77-86.

Dr. Kavitha lal (2013) “ Corporate Social Responsibility of Select Indian Banks with Relation to Financial Performance” published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 62-66.

Dr. K. Sreelatha Reddy (2013) “Carbon Credit Markets – A New Avenue for Business” published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 67-74.

Ankita Nagra & N.R. Nikhil (2013) “Forensic Accounting – An Integration of Accounting, Auditing and Investigative Skills”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 82-92.

Parveen Sultana Khan, P.V. Ajitha & K. Neelavathi (2013) “Corporate Social Responsibility – The Indian perspective (Tata and Birla – A Case Study)”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 111-119.

Dr S. Lalitha (2013) “HR Challenges and Issues in Indian Banking Sector”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB pg 196-204.

Dr Sanjeeva Rao (2013) “Crisil Rating on Financial Inclusion – A Study”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 297-303.

K. Suvarchala Rani (2013) “A Case Study of SKS Microfinance – A Path to Revival”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 322-326.

K. Ratna & N Suresh (2013) “ FDIs and the Growth of Real Economy”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 327-333.

L V Kamala Devi & Rachana Sharma (2013) “A Study on Rupee Devaluation and its impact on Indian Economy”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 343-350.

Mr.P.R. Venugopal & Dr.N.S.Chakravarty (2013), “A Study on comparative analysis of dividend payments at Tata Steel Ltd & Steel Authority of India Ltd”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 370-374.

M.V.S.Mahendra & T.Sudha Singh (2013) “Microfinance -  A Boon or Bane?”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 381-391.

Uma Jayender & N.Padmalata (2013) “A Study on the Growth of Foreign Institutional Investors in India”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 399-410.

Vinaya Chaturvedi (2013), “A Study on Impact of Financial Inclusion on Financial Stability”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 420-432.

G. Mahesh Kumar (2013), “Impact of Grid Computing on the performance of the Business”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 461-469.

JVR Geetanjali (2013) “ A Study on Business Process Reengineering in Health Insurance- India”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 470-476.

Dr. K. Sreelatha Reddy & M. Thirmal Rao (2013) “Regulating Online Sports Betting in India- A Way Ahead”, published in  proceedings of National Seminar, Changing Contours and contemporary issues in Accounting, banking, Insurance and Finance, Organized by Department of Commerce, BVB. pg 477-486.

V.Selva Kumar ( 2014) “ A study on the influencing students to join a particular college among the students in twin cities Hyderabad and Secunderabad” published in Book “ Recent Developments on statistical theory and practice”,Editor Dr.J.Subramani, Bonfring, Pondicherry University:pp149-157 ( ISBN No 978-93-83459-13-1)

J.V.R.Geetanjali ( September 2013) “  Governance  in higher education” published in Book “Quality Initiatives in Higher education - exploring  new frontiers “ Publisher Semmoodhai Pathippagam. ISBN No 978-93-81006-68-9 pp.

Papers published in 2013-14:

Mahesh kumar ,G. (2013 ) “A survey of desk top grid system scheduleing” International journal of Computer Science and Engineering Technology-vol no 4, issue 3, pg 185-189.

Mahesh kumar ,G.  Ramachandram ,S,Jayadev Gyani  (2013) “ A Robust trust model based on grid certificate and reputation using gridSim” ICACM,  Elsiever publications,ISBN no : 9789-35-51071495.pg 252-255.

Sandhya Das (2013) “ Vayvasaik  Hindi “ Journal of Sankalya ,pg no 88-90.

Sandhya Das (2013) “ Rajya Bhasha  Hindi patrakarita : vartaman paripreksha mya” journal of Vivaran, pg 13-14.

Mahendra M.V.S (2013)  “ Risk in project management – a case study of Hyderabad metro “ Project Management a tool for stratergic competence, BS publications ,ISBN : 978-81-7800-300-9,pg no 87-90.

Mahendra M.V.S ( 2012) “Impact of Micro finance on Women Empowerment ( A study of Anantapur District of Andhra Pradesh)”Institute of Public enterprise, Vol.6,No.1   p.55-63.

Y Madhuri Srinivas, “Flyover Project Management and Execution in Hyderabad” Project Management a tool for stratergic competence , BS publications ,ISBN : 978-81-7800-300-9,pg no 87-90.

Suvarchala Rani .K  (2013)  “ A case  study on of SBI’s core banking solution- successful project management story  “ Project Management a tool for stratergic competence , BS publications ,ISBN : 978-81-7800-300-9,pg no 87-90.

Suvarchala Rani K and Subba Rao S.R.  (2013)  “ Small format retail chain: the case of subhiksha” Pacific Business review international journal,Vol 5,Issue 12, pg 56-60.

Padma latha N. ,Uma jayender( 2012) “Implementation of GST in india : issues & challenges” – Management research  : current trends and practices -Wisdom publications ISBN : 978-9381505-48-9; ,  pg 36-241).

Geetanjali , J.V.R. ( 2012)“A study on forensic accounting and its role in protecting investors intrest  “ International journal of contemporary Commerce ,Vol:N0 1, issue no 1, pg 10-18.

Geetanjali , J.V.R. ( 2012)  “ Faculty governance in higher education “ JM international publisher ,ISBN : 978-81-925487-9-1,pg no 42-45.

Geetanjali , J.V.R. ( 2013)  “ A study on the convergence of industry academia “  Bharathiya Vidya Bhavan publication ,ISBN: 978-81-7276-483-8,pg no 137-144.

Ratna K and Suresh ,N.(2013) “ Synergies on industry interphase in higher education “Bharathiya Vidya Bhavan publication,ISBN: 978-81-7276-483-8,pg no 18-24.

Sreelatha reddy .K, Vinaya Chaturvedi, ( 2013) “Global recession and its impact on factoring services in india-a study “ South Asian Academic Research Journal vol ; 2, issue 3. Pg – not available.

Mahesh kumar ,G.  Ramachandram Jayadev Gyani  (2013) “ a Novel  approach  for  mobile agent based trust model for cloud computing” published in Proceedings of international conference on Cloud computing, 26-28 November  pg.48-51.

T.Sudha Singh and Dr.V. Hephzibah ( 2012) “ Women Empowerment and role of sel-help groups” published in Financial inclusion and inclusive growth : prospect and Retrospect ,ISBN : 978-93-82163-39-8, pg no:150-166

Papers published in 2012-13:

Sai Kishore Butti, Amrithesh Kumar A, Shvaita Madhuri, Selva Kumar V, Aparna Y and Anuradha K(2012 ) “Prevalance of thyroiditis among the population of Hyderabad and Secunderabad    regions-a survey report’’  Indian Journal of Medicine and Healthcare Vol:1 Issue: 7 Oct. p 176-178.

P.Naga Padma, K.Anuradha , B.Nagaraju , V.Selva Kumar , and Gopal Reddy (2012) “ Use of Pectin Rich Fruit wastes for Polygalactouronase Production by Aspergillus awamori MTCC 9166  in Solid State Fermentation” Bioprocess & Biotechniques ,Vol 2 ,Issue 2.

Y.Aparna and J Sarada (2012) “Molecular characterization and Phylogenetic analysis of Serratia sp-YAJS-An extracellular Dnase producer isolated from Rhizosphere soil.” Science research reporter, Vol (2)1: 104-109.

M.K.Sukumaran and R. Manjunath (2012) “Antigenic Specific Immune Responses In Mice subjected to Infrared heat stress” Journal of Stress Physiology & Biochemistry,Vol 8, No.1:215-231.

A.Mahesh Kumar, T.Pydi raju, P.Appa rao, M. Chaitanya Varma, G.S.V.R.K.Choudary, K.Srinivasa Rao and K.H.Rao (2012) “Cation Distribution in Mn0.7 Me0.3Fe2O4(Me=Ni,Co and Zn)”. International Journal ofAdvanced Research in Science and technology, vol:1 Issue 1 oct-2012. P1-5 .

A. Mahesh Kumar, M. Chaitanya Varma, G.S.V.R.K.Choudary, P.Prameela and K.H.Rao (2012) “Influence of Gadolinium on magnetization and DC resistivity of Ni-Zn nanoferrites”. Journal of magnetic Materials, 324:68-71.

M.Chaitanya Varma, A. Mahesh Kumar, , G.S.V.R.K.Choudary, and K.H.Rao (2012) “Effect of particle size on saturation and magnetic anisotropy of Ni0.65Zn0.35Fe2O4 nanoparticles” .International journal of Nanoscience, Vol.11, No.3,p:1240003-6.

Mohammed Abbas Ali,Y.Madhuri Srinivas and M.S.Bhat (2012) “Effectiveness of Music in Humorous Advertisements” BVIMR Management Edge ,Vol.5,No.2 p103-117.

Y.Madhuri Srinivas (2012) “The blue ocean strategic advantage: some success stories” KIMR Management journal p.77-83.

 Mahendra M.V.S ( 2012) “ A study on consumer behavior towards two –wheelers (with respect to under graduate & post graduate students of Hyderabad & Secunderabad)” BVIMR Management Edge ,Vol.5,No.1 p.73-86.

V.Venu Madhav (2012) “Competitiveness of Indian pharmaceutical industry areas needing attention” Indian journal of commerce & management Studies, Vol.III, Issue 1, p.48-56.

S.R.Subba Rao (2012) “Cause and effect relationships in Macroeconomy:Nobel prize  2011.” Business vision, January –March,p.27-29.

S.R.Subba Rao and K.Suvarchala Rani (2012) “Is FDI in Indian retail sector detrimental to the interests of unorganized sector”, Business Vision :April-June ,p.12-15.

Lalitha  and V.M.prasad (2012 ) “CRM component in service quality in Telecom Sector”Journal of Marketing and communication,Vol.7,Issue 3,(ISSN 0973-2330.)

Papers published in 2011-12:

K.Anuradha , P. Naga Padma & Gopal Reddy (2011) “Pecticnolytic yeast isolates for cold active polygalactouronase production” Innovative food Science and emerging technologies,Vol,12p:178-181.

A. Mahesh Kumar, P .Appa Rao, M.Chaitanya Varma, G.S.V.R.K.Choudary, and K.H.Rao (2011) “Cation Distribution in Co0.7Me0.3Fe2O4 ( Me=Zn,Ni and Mn)” Journal of Modern Physics vol2, p1083-1087.

G.S.V.R.K.Choudary, M.Chaitanya Varma, A. Mahesh Kumar , K.H.R and B.Ravi Kumar (2011) “Enhancement of Magnetic properties in cobalt substituted Ni-Zn Nan ferrite system”AIP Conf.proc.1347,p31-34.

Y.Madhuri Srinivas (2011) “A comparative study of television viewers in Hyderabad with respect to brand and key message recall from advertisements” IJMMR, Vol.2, Issue 10.

Y.Madhuri Srinivas (2011) “Television advertising: A study of changes in Brand preferences” Gavesana Journal of Management, Vol.3, No.1 p.55-62.

Mahendra M.V.S (2011) “The role of self help groups in financial inclusion” Journal of Financial Services & Management, p.27-36.

Mahendra M.V.S (2011) “Empowerment of women through Microfinance –A case study of Ranga Reddy district, Andhra Pradesh”, Indian journal of Finance, p.21-27.

Mahendra M.V.S, S Ananda Reddy and M.S.Bhat ( 2011) “ A study on economic empowerment of women through self help groups in Mahabubnagar district of Andhra Pradesh”. International Journal of research in Commerce, IT & Management,Vol.1.Issue No.5p.44-49.

S.Lalitha  and V.M.prasad (2011 ) “CRM practices and customer satisfaction in Telecom Sector”CAMS journal of Business Studies and Research ,January –March , p.38-54.

S.R.Subba Rao & Ms P.Jaya Sree ( 2011) “Analysis of markets with search frictions-an opinion of the nobel laureates in economics,2010.,Business Vision , January –march 2011,p.20-2.

Papers published in 2010-11:

K.Anuradha, P. Naga Padma & Gopal Reddy (2010) “Fungal isolates from natural pectic substrates for Polygalacturonase and multi enzyme production” Ind. J. Microbiology Vol.50:339-344.

Y.Aparna, K.Sailender and J. Sarada (2010) “Evaluation of phytochemicals in certain Indian spices for quorum sensing inactivation in plant pathogenic bacteria”, Bioscan, vol5, No.4:571-572.

A. Mahesh Kumar, M.Chaitanya Varma, GSVRK. Choudary, K.Srinivasa Rao, K.H.Rao and G.Gopalakrishna (2010) “DC resistivity and magnetic parameters of Ni-Cr-Zn nanoferrites”Journal of optoelectronics and advanced materials vol.12,No.12,(December) p.2386-2390.

K.Srinivasa Rao, A. Mahesh Kumar, M.Chaitanya Varma ,Mr.GSVRK Choudary , K.H.Rao (2010) “ Cation distribution of titanium  substituted cobalt ferrites “ J.of Alloys & Compounds Vol 488 ,L6-L9.

S.Lalitha  and V.M.prasad (2010) “CRM component in service quality in Telecom Sector”Journal of Marketing and communication,Vol.7,Issue 3,p.21-27.

S.Lalitha (2010) “A study of CRM practices and consumer satisfaction in services sector” Asian j. of Management,Vol.1,Issue 2,:47-54.

S.R.Subba Rao & Ms P.Jaya Sree (2010) “An insight of coffee retail chains of india” Business Vision july-september.

A.Sudhakar and K.Sreelatha Reddy (2010) “Cost structure of power distribution companies in Andhra Pradesh : A study.”,Indian journal of Accounting,VolXLI(1) December 2010,p.25-34.

Papers published in 2009-10:

 A.Karthik, Sridhar Bhattar and A.Phaninatha Sarma (2009) “Effect of Cadmium induced alterations in the phytochemical activities of the Cyanobacterium Spirulina plantensis (NORDST.)GOM on Spirogyra blue green algae” Bioscan Vol. 4(1).

Mohammed Abbas Ali and Y.Madhuri Srinivas (2009) “A Comparative study of school children college students, workingmen & women and housewives with respect to brand and key message recall from TV advertisements”Osmania journal of Management vol.V,No.12, p:21-27.

Ms.P.Jaya sree & Dr.S.R.Subba Rao ( 2009) “Retail sector in India environmental growth & competitive forces”,Business Vision Vol5,no.3:36-42.

 

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